The EUDI Show is just around the corner! In just 3 weeks, from Friday, February 20 to Sunday, February 22, the European Dive Show will take place at Bologna Fiere. Along with the many multinational spearfishing and freediving companies that will be in attendance, including Mares-Aqualung, Cetma Composites, Cressi, and Best Divers, great success of the Apnea Village, with Polo Sub, Meandros Sub, C4 Carbon, Likon, Sea Wolf, DRC Sub, Mustang by Nappi Sub, Sigalsub, Saplast, Lobster, Abyssub, Glide&Flow, Sport Pro Dive, Pedemonte Sub, as well as boating companies such as Suzuki, Nuova Jolly, BWA, Italboats and Master Gommoni. All this, with at the center of the Apnea Village the booth of Apnea Academy, and of course that of Apnea Passion Magazine, with all the winning products of the Best Choice 2025. There will also be the most well-stocked store in Sicily in terms of spearfishing and freediving equipment,Apnea Store. We had a chat with the owner, Lorenzo La Manna.
Apnea Passion Magazine – What do you think the EUDI Show represents to the world of freediving and spearfishing?
Lorenzo La Manna: TheEUDI Show is our most important annual event, the event that manages to bring together producers, fishermen and influencers of our beloved world. Three days to get together, enjoy the events, buy something and take stock of the industry.
I have always been in favor of these kinds of events, so much so that in 2012 I created my own, the Medishow, which saw three successful editions. Today we all work together for EUDI, with the goal of making it better and better every year.
Apnea Passion Magazine – What new/key products and special offers will you be exhibiting and offering in the 2026 edition of the EUDI Show?
Lorenzo La Manna: As you well know, this year EUDI, inside the Apnea Village, wanted to do things even bigger with the creation of a large shop area dedicated to sales.
The shop area will be the Apnea Store booth, where visitors will find lots of products from the exhibiting brands available for purchase. There will be no shortage of offers: we are defining with companies dedicated promotions on some new products and we will apply extra discounts on all items already in the catalog.
To give a few examples, it will be possible to buy the new Mares Sirius, Mares’ flagship dive computer, at a very attractive price; there will also be promotions on the entire Sigalsub range, from tires to rifles. It will also be a good opportunity to change carbon fins, thanks to the full availability of the C4 range, including the new Sportech and Protech technical freediving models.
Then there will be no shortage of Beuchat and Best Divers with offers on micro-equipment, Meandros with its technical products and much more. It will also be possible to buy our gadgets, including the legendary t-shirts. On this occasion we will also launch our new e-commerce, which will go online soon, with discount codes dedicated to everyone.
Apnea Passion Magazine – From a business perspective, what potential do you see in the EUDI Show also in light of this year’s excellent numbers and the strengthening of the Apnea Village?
Lorenzo La Manna: The potential is definitely high and it is also evident from the fact that already this year, in addition to scuba diving and freediving, there will also be nautical media. EUDI increasingly stands as a total reference point, a true catalyst capable of bringing together all the players in our world.
Many exhibitors participate precisely because of the fair’s high level of internationalization, which attracts manufacturers and investors from outside Europe as well. This is all possible thanks to the many enthusiasts who flock to EUDI in incredible numbers each year. How can we not remember the 2018 edition, when snow blocked practically everything-including my goods-but not people’s desire to participate, who filled the booths anyway.
