Lowrance signs a new partnership with Cressi, Top Player in the Water Sports Industry
(Lowrance – Cressi press release, photos by Marcello Pastonesi)
Milan – Lowrance is pleased to announce the new important agreement with Cressi, a leading brand that has been producing state-of-the-art equipment for over 60 years dedicated to diving and water sports. Lowrance, in particular, will be sponsor of the strong sports fishing ambassador Team of the Ligurian company that will use the Lowrance electronic instrumentation to improve performance during workouts and competitions.
The partnership is born from a wealth of values that run both brands, always oriented to the design of products tailored to users and their needs, but also combined by a sincere passion for fishing and water, a natural element in which the Lowrance electronics and the Cressi equipment express their maximum efficiency.
For over 60 years, Lowrance uses cutting-edge technologies to offer ever-fundamental navigation tools for professional fishermen and enthusiasts of all specialties. Underwater, in particular, has become more and more fundamental in the world of fishing, affirming itself day after day and consolidating its role among other fishing techniques. Also, for this reason, Lowrance is, therefore, the ideal partner of Cressi, which since 1946 produces products dedicated to the Spearfishing sector according to the highest international safety standards, performance and reliability.Genoa – The innovative Cressi heritage was born in 1939 thanks to two brothers who shared the passion for the sea. In 1946 their design and their products became so well known that they founded today’s Cressi. The company, still owned by the family, is a world leader in the production of sporting goods and its orientation towards innovation is still part of its DNA.
Cressi is enthusiastic about communicating the collaboration with Lowrance, a leading brand in the production of dedicated electronic instrumentation. Both companies share a great passion and the same values, develop cutting-edge technologies and tools that actually transform the world of fishing, with the aim of offering the best experience possible preserving security and design. This philosophy of Cressi is the basis of the company and distinguishes every project, allowing everyone to live a unique and exciting experience.
Through this collaboration, the Cressi Team will have the opportunity to interface with the Lowrance world to personally experience the technological innovation and increase underwater performance.
Roberto Sesenna, Country Manager Navico Italy comments as follows: “We are very satisfied with this new agreement with such an important manufacturer in the water sports sector, that makes innovation and attention to the customer its strengths. For Lowrance, spearfishing, which is gaining more and more followers of all ages, is a very interesting sector we particularly care about. For this reason, our commitment is increasingly aimed at developing electronic tools that can help and accompany enthusiasts and professionals during diving in an effective and reliable way “.
Antonino Piras, Cressi Team Manager adds: “Being able to collaborate with the world’s leading company in the field of electronic instruments relating to sonar and fish finders fills us with pride. The Lowrance range satisfies all of our enthusiasts: divers and spearfishermen increasingly need sophisticated tools to discover marine beauties. Our partner is certainly of help to all those, agonists and not, who are looking for new beautiful diving places to discover. Electronic instrumentation is also a question of safety and Cressi, which makes the reliability of its products a prerequisite, fully embraces this partnership which provides one more reason to identify underwater beauties”.
